Hi, we’re Fiona and Matt and this is our cat, Minou. We started Pawzzles as a fun way to repurpose material that would otherwise have gone to waste — wood veneer offcuts from our other business, Fondfolio where we make collaborative memory books.
We felt like if we were going to bring this somewhat silly idea into existence, then it should at least support a good cause. That’s why we’ve pledged to donate 10% of Pawzzle sales to animal welfare initiatives. We give to a combination of local cat-based charities, such as the Toronto Cat Rescue (where we adopted Minou), and the Effective Altruism Animal Welfare Fund. Read more about our giving efforts.
Minou, our Chief Testing Officer, has FIV and lost most of his vision to a bad eye infection from when he was a stray. Still, he loves to hunt and will employ his other senses to help him track down treats. So we’re confident this design works for needy cats. We also sent prototypes to other feline friends, just so we could be sure this was a hit with a wide range of personalities, ages and abilities. They all gave pawsitive feedback 🥴.
We don’t think a Pawzzle should replace daily interactive playtime. We always try to play with Minou for at least 30 minutes per day — usually in 10-15 minute sessions after each meal, when he’s at his friskiest. It’s a good way to bond. Sometimes though, your cat wants attention when you have a meeting, or are otherwise unavailable. In these cases, a Pawzzle is a great way to focus that energy — it’s like a frustration reduction box. And if you need a change from Netflix, it’s also pretty entertaining to watch!